alvia@urdaneta.net

Hi, I’m Alvia, a Business Affairs and Production leader with over a decade of experience helping brands and creative teams bring big ideas to life. I specialize in navigating the space where creativity meets contracts: talent agreements, licensing, clearances, SAG-AFTRA compliance, and all the behind-the-scenes details that make great work possible.

I’ve partnered with global brands like Mazda, AstraZeneca, Walmart, Coca-Cola, BP Fuels, and Amazon, managing campaigns that reach millions. From high-budget rebrands to fast-moving digital content, I’ve handled the business affairs that keep projects running smoothly, always with an eye for detail, risk management, and collaboration.

What sets me apart is my ability to simplify the complex. Whether I’m translating legal terms for a creative team or guiding clients through production challenges, I make sure every stakeholder feels supported and understood. I thrive on building trust, fostering clear communication, and ensuring projects not only meet deadlines but also exceed expectations.

Bilingual in English and Spanish, I bring a global perspective and a welcoming approach to every project. My background spans broadcast, digital, social, influencer, and print media. I love helping brands and creatives feel confident that the work they produce is protected, compliant, and set up for success.

When I’m not deep in contracts and productions, you’ll find me exploring art, culture, and new creative spaces. Always out searching for my next inspiration, so, let’s chat!